Client: normavazquezdds.com

Resolving a 7-Month Indexing Stall After an Early Domain Migration

Investigation and solution for Googlebot crawl-queue confusion following an early domain migration.

Stall Duration

7 Mos

Trapped in "Discovered - currently not indexed"

Target Service Pages

Live URLs trapped in crawl confusion

Indexation Rate

100%

Fully indexed post-slug modification

Speed To Index

< 24h

Instant Googlebot re-evaluation

Overview & Context

On October 14, 2025, the site launched under wccosmeticdentist.com with 11 core service pages. Exactly 15 days later (October 29, 2025), the domain was switched to normavazquezdds.com while keeping all URL path slugs identical.

Because Google initially discovered those exact URL paths under the original domain, the switch created indexing confusion. Google left the live service pages trapped in Google Search Console under "Discovered – currently not indexed" for 7 months, indexing only sporadic pages over time.

Site Live Launch Status — Figure 1.1: Original site launch status under wccosmeticdentist.com.

Domain Change Implementation — Figure 1.2: Domain switch to normavazquezdds.com.

Search Console Evidence & Execution Log

To test our hypothesis that fresh URL paths would bypass legacy crawl-queue blocks, we updated the URL slugs across targeted service pages without rebuilding content. Below is the Search Console status before and after path refactoring.

Discovered Currently Not Indexed Status — Figure 2.1: URLs stuck in "Discovered - currently not indexed" status.

Indexed Pages Growth — Figure 2.2: Overall indexation recovery after slug updates.

Date	Page Action	Legacy URL Path	Updated URL Path	Indexing Result

Emergency Dental Index Status — Figure 2.3: Emergency Dental Care indexed post slug update.

Crowns and Bridges Index Status — Figure 2.4: Dental Crowns & Bridges indexation status.

Dentures Index Status — Figure 2.5: Full and Partial Dentures indexation status.

Gum Disease Treatment Index Status — Figure 2.6: Periodontal / Gum Disease Treatment indexation status.

Crawl Queue Analysis & Control Test

To mathematically verify that path updates were the direct cause of indexation (and not random chance), a Control Reversion Test was performed on the General Dentistry page:

General Dentist Page Index Status — Figure 3.1: General Dentist page indexation state during modified path test.

No Index Status Legacy Path — Figure 3.2: Reversion test showing legacy path de-indexed upon path restoration.

August 7, 2026

Slug Update & Success

Updated slug to /services/general-dentist/38900. Page indexed immediately.
August 10, 2026

Control Test Reversion

Reverted path back to legacy /services/general-dentistry/38900.
August 18, 2026

Dropped Out of Index

Google dropped the legacy URL path from index within 8 days, confirming the original path was hard-blocked in the legacy queue.

Case Study Summary

Key Conclusion: When early domain migrations leave URL paths trapped in an indexation stall, updating the URL slugs presents the existing pages to Google as brand-new assets, instantly restoring search visibility.

This case study demonstrates advanced technical SEO diagnostics, crawl budget management, and URL routing principles.

SEO Tools

Google Search Console, Screaming Frog

Topic Clustering

Semantic grouping of primary dental services to reinforce thematic authority

Internal Linking

Strategic contextual links to transfer PageRank across newly indexed service slugs

URL Strategy

Slug Refactoring, 301 Direct Mapping, Crawl Reset